AI for Manufacturers & Distributors
Smart AI Chatbots. Really smart.

Complex buying processes kill sales.
We build the AI that removes the friction and closes deals.

Custom AI agents for manufacturers and distributors with complex, configurable, or technical products. They answer specs, configure bundles, surface the right SKU, and route the order to the distributor — so intent turns into purchase in minutes, not weeks.

The Problem

Your customer wants to buy.
The buying experience won’t let them.

Manufacturers and distributors with complex, configurable, or technical products lose deals at the moment of intent — not because the customer doesn’t want it, but because the path from “I think this is the right product” to “in my cart” is full of friction. We close that gap.

Without AI
  • Customer gets confused, abandons cart
  • Lead arrives after hours, goes cold by Monday
  • Sales reps answer the same 10 questions all day
  • Specs questions need a site visit or a 3-day quote
  • Cross-sell happens by chance, not by design
  • Distributor referral takes a phone call and a wait
With Liquid AI
  • AI walks them to the right SKU in 60 seconds
  • Inbound captured + qualified instantly, any hour
  • Reps freed for real selling, not Q&A duty
  • Specs + photo analysis answer fit before site visit
  • Cross-sell built in: primary + accessories every time
  • One-click hand-off to nearest distributor with a quote
What We Build

Custom AI agents trained on your catalog,your spec sheets, your sales pattern.

Not a chatbot wrapper. A purpose-built specialist that knows your product line cold, answers like your best rep, and routes the buyer to the right next step.

Product Configurator

Customer describes the job. AI returns the right primary product, required accessories, and a pricing-ready bundle. Handles the conversation a human rep doesn't have time for.

Visual Product Matching

Photo upload. AI identifies the part, finds your equivalent, and surfaces specs side-by-side. Beats every form-based product finder on conversion.

Cross-Sell Agent

Bundles primary tools with the accessories the job actually requires. Average order value jumps, and the customer doesn't have to know your catalog to get a complete order.

Quote-to-Distributor

Customer assembles a bundle, AI generates a branded PDF quote, one-click email to the nearest authorized distributor. Direct and distributor channels both win.

Repair & Service Triage

Photo of a broken tool returns model ID, the relevant repair video timestamp, parts list, and an RMA. Your service center stops fielding the easy 30%.

Voice Jobsite Assistant

Hands-free PWA on the jobsite. Voice question, voice answer, offline cache for spotty WiFi. Same engine as the product configurator, different interface.

Live Demos

Try them yourself.

Real working agents we’ve built for real industries. Click any of these and have a conversation — no signup, no demo gates.

Industrial Tools

Current Tools — Product Specialist

Customer describes the jobsite (cable size, conduit length, bend count); AI returns the right cable puller plus rope, sheaves, reel stand, and accessories — bundled into a branded PDF quote for distributor handoff.

Cross-sellPDF QuoteDistributor handoff
Food Service Equipment

Atlas Metal — Configuration Assistant

Configures custom serving lines for cafeterias and hospitals. Asks about facility type, daily volume, menu mix; returns specific model numbers, layout suggestions, and a sales-rep handoff with branded PDF.

ConfiguratorVisual specsSales-rep handoff
Industrial Sourcing

Omni Search — AI Sourcing Assistant

Concept demo for a Thomasnet/Xometry-style supplier directory. Buyer describes a part or asks an industry question; AI runs a short intake, then matches scored suppliers across processes, materials, certs, and geography — with multi-stage workflows for projects no single shop covers.

AI matchingMulti-stage workflowsBrowse + chat
CNC Manufacturing

Xometry CNC — AI Sales Engineer

Concept demo built on Xometry's public CNC capabilities — not affiliated. Pre-qualifies CNC machining jobs before the buyer ever uploads CAD. Voice or text input, live spec-capture panel, instant ballpark price estimate, and routing to instant-quote or talk-to-sales.

Concept demoVoice inputLive captureInstant pricing
By the Numbers

The math on always-on AI.

These are industry benchmarks for B2B AI agents — what manufacturers and distributors who deploy a configurator + cross-sell layer typically see versus the static-catalog baseline.

Faster lead conversion

Leads contacted within 5 minutes are 9× more likely to convert than leads contacted after an hour. AI replies instantly — your humans don't have to.

+27–40%
Higher average order value

Cross-sell agents that bundle accessories with the primary product consistently lift AOV by 27–40% on complex B2B catalogs. Customers leave with the full job, not one SKU.

−35%
Bounce rate reduction

Interactive AI keeps visitors engaged 2–3× longer than static spec pages. Google reads dwell time as a quality signal — your SEO improves alongside your conversion.

30–40%
After-hours intent recovered

Roughly a third of B2B buying intent shows up outside business hours. Without AI it goes cold by Monday. With AI, every inbound is qualified, captured, and queued for follow-up.

Sources: InsideSales.com / Harvard Business Review on lead-response time; Forrester & Drift on conversational commerce AOV lifts; Google Search Quality Guidelines on engagement signals; Conversica benchmark reports on after-hours capture. Individual results vary by industry, catalog complexity, and existing baseline conversion.

How We Charge

Build it once. Own it forever.

One-time build fee, then you only pay for the AI usage itself. No license. No platform lock-in. The code, the prompts, the trained behavior — all yours.

One-time Build
From $3,000
Working demo in 20 seconds — try the demo yourself · deployed in under 2 weeks
  • Catalog ingestion + AI training
  • Branded chat UI deployed
  • 2-hour handoff session
  • 30 days post-launch support
Book a scope call →
The Difference
You Own It
100% yours.
Code, prompts, integrations
  • Source code transferred at delivery
  • Hosted on your Vercel account, not ours
  • Connected to your Anthropic API key
  • No license fee. Ever.
  • Take it in-house, hand to a new dev, do whatever
Most agencies retain ownership and bill you forever. We don’t.
Ongoing Cost
~$15–25/mo
Typical mid-size B2B site. Pure AI usage, no markup.
2,500 visitors / mo
~500 AI chats
$15–25/mo
10,000 visitors / mo
~2,500 AI chats
$75–125/mo
50,000+ visitors / mo
10,000+ AI chats
$300–500/mo

Anthropic Claude API at cost · Vercel hosting $0–20/mo at most volumes. You can pause, scale, or cancel anytime.

Multi-agent platforms, voice interfaces, distributor integrations, and white-label deployments quoted after discovery. Phased engagements typically run $8K–$25K+.
Why Liquid AI

Operators
building
for operators.

We sit at the intersection of CRM, AI, and real revenue operations. We’re not a dev shop that builds and disappears — we’re operators who understand pipelines, customer journeys, and what actually moves a deal.

We don’t sell strategy decks. We build a working demo in 4 days, refine on your real feedback, and deploy to production in under 2 weeks. You see something real before you commit to a full rollout — and the AI that ships is trained on your catalog, your spec sheets, your sales pattern.

Built on Anthropic Claude, deployed on Vercel, integrated to whatever CRM you already run. Production-ready. Maintainable. Yours.

“The question isn’t whether AI belongs in your business. It’s how fast you want the advantage.”

Peter Van Schaack — Founder, Liquid AI Solutions

Ready to see what AI does for your buying flow?

30 minutes. We map your friction points, scope a working concept, and tell you honestly whether it’s worth building. No pitch deck. No commitment.